When it's not shilling Taco Bell* or Dell, The Blind Side is stuffed full of NFL product placement. This twee heart-warming story of a disadvantaged kid taken in by a loving family who then throws him into the world of professional football has one explicit reference to "the new Madden game". A little precocious kid (pictured, left) is eager to pick it up, and he and the disadvantaged kid (pictured, center) are equally enthused about getting their Madden on. However, Electronic Arts probably should have vetted the script more carefully. Something terrible -- well, as terrible as you can get in such a relentlessly sunny feel-good puffball of a movie -- happens on the way to the Gamestop, or Best Buy, or wherever they're heading. As near as I can tell, they never get their copy of Madden.

Also, The Blind Side turns a blind eye to platform advocacy. The precocious kid doesn't specify what system he's getting it for. Furthermore, on the two occasions when Sandra Bullock (pictured, right) does some Academy Award-nominated hollering for her son to stop playing videogames in another room, she calls it a "Playbox". Sneaky.

* What is it with Sandra Bullock and Taco Bell? I mean, you guys saw Demolition Man, right?