If you were among the people responsible for the disaster (of a) film 2012 making $65 million dollars this weekend, you might have noticed John Cusack's character's son had a handheld gaming system. As the family heads out for a camping trip, the sullen boy busies himself with a PSP. There's no telling what he's playing, or if he's maybe just using it to watch his Spiderman 2 UMD. But you can clearly see it's a PSP.

So why a PSP and not a Nintendo DS? If you guessed it's because 2012 is a Columbia Pictures release, and Columbia Pictures is a division of Sony Pictures Entertainment which is a subsidiary of Sony, go to the head of the Product Placement 101 class! As for how a Bentley gets such a prominent role in the film, well, that's just plain ol' money changing hands.