There are some huge surprises. What's awesome is, we've done all the press we've done so far...and yet there is something we haven't talked about...and the reason we haven't talked about it is because once you see it you completely forget everything we've already talked about. It becomes this whole new game. That's what I'm excited for...There are a lot of surprises. Some stuff we will never talk about till launch, and that's just because we want that... it's emotional stuff that we want to have that emotional response when you play, not read it in a magazine and then you're like, oh yeah I know about that.

Normally, when a community manager, producer, or PR dude says something like that, I'm all like, 'Yeah, whatever, that's your job to make me think that so I'll write it and get people excited about your game'.

But when that community manager is Robert Bowling on behalf of Infinity Ward, I actually sit up and pay attention. I can think of at least three things about Infinity Ward's last game, Call of Duty 4, that make Bowling's comments credible (he made them to Videogamer.com).

I would love to have a game that starts out as one thing and unexpectedly turns into something else. Say, a Grand Theft Auto IV that becomes a zombie apocalypse, or a love story, or an alien invasion yarn half way into the game, without me ever knowing it's coming. But the nature of industry is that game developers have to lay their cards on the table if they want to sell copies. Furthermore, you can't very well misrepresent what you're selling someone for fifty bucks. So I couldn't be more pleased when a company as successful as Infinity Ward takes advantage of their success to keep secrets and -- hopefully -- take risks. So whatever the heck you're talking about, Mr. Bowling, I'm glad you're not talking.

But if it's a zombie apocalypse, wink once.