Sony managed to get buzz with the pointless weirdness of their infamous "B3yond" ads (how I wish I could unsee that backwards crying baby). Without freaking anyone out, they later struck a good balance between spirited and informative with their "ladies and gentlemen!" ads. But I'd never seen the above ad campaign, which is too bad. It's subtle and haunting.

Check out Koku Gamer's retrospective of Playstation 3 ads here.