Lovely car up there. If you play along with Electronic Arts' Need for Speed: Shift contest, you can be eligible to win it. Do any of five "missions" to be entered in a drawing for the car. None of these missions involves owning or even playing Need for Speed: Shift. Instead, they're all Twitter-oriented online gimmicks designed to promote BMW or the videogame. For instance, one mission involves finding a Google street view picture of a BMW. The mission helpfully suggests looking up a BMW dealership. Then there's mission #4, which is basically to badger celebrities to tweet something about Need for Speed: Shift.

Here are the complete rules and a list of missions.

If you win that car, can I take a turn driving it? I promise I'm better at real life driving than I am Need for Speed: Shift driving. Read the review tomorrow.