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Market research company thinks you're a free-spender who exercises and eats out a lot
Hey, look, it's market research validating the time we spend playing videogames!Through the innovative use of data...this report challenges numerous stereotypes of videogamers. For example, videogamers are far from being slackers who do nothing but sit for hours on end in front of a gaming console or computer screen. In fact, videogamers are exceptionally active consumers. They work out more, go out more and shop more than adult Americans who don't play video games.
I wouldn't worry about that reference to "innovative use of data" up there. The company who conducted the study, Packaged Facts, must have an extensive background in distinguishing, say, World of Warcraft from Command & Conquer from Halo 3, right? Surely they're not just lumping together guys like us with everybody who's played Bejeweled or has Solitaire installed on their computer, right? From the company's web site:
For more than 40 years, Packaged Facts has been a leading publisher of market research in the food, beverage, consumer packaged goods, and demographic sectors.Ah. Well, everybody's a n00b at some point. But for only $3,850, you can read more about Packaged Facts' methodology and findings when it comes to how hip, monied, influential, well-adjusted, and widespread videogamers are. Let me know what you find out, because I have to go lift and then I've got reservations at seven.
By fearthebear at 1:26 PM ON 05/21/09
Does going through the Taco Bell drive thru on the way home to play Sacred 2 count as eating out? If so, I've been in that demographic for a week now.
By Lazyguy at 2:39 PM ON 05/21/09
I understand we need to hold the outside world accountable for not being accurate when describing gamers, but they're never going to learn if we, as is always the case, decimate anyone who doesn't get it exactly right the first time. We want them to understand and respect us but God forbid we actually make our hobby approachable. It seems like all gamers desire for gaming to be legitimized in a mainstream type of way yet we act like animals guarding our territory when some poor tourist-y reporter or research company tries to do just that and we rip em to shreds. Noobs have it rough, cut them some slack.
Lazyguy:
I understand we need to hold the outside world accountable for not being accurate when describing gamers, but they'...More »