Moving on from trying to appeal to male models to trying to appeal to actual gamers, Ubisoft is showing off some of the actual gameplay in Ruse in the above video. It demonstrates how you can use a "ruse", or special power, called Radio Silence. This allows you to move unseen past enemy units. It's almost like having stealth, but without actually being called stealth. What will they think of next?

It's a good looking game, to be sure, but it looks like there's a lot of overlap with EndWar and World in Conflict, two other games published by Ubisoft.