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According to Nielsen report, chicks dig videogames
The annual Nielsen report on videogame usage was just released. You can read the entire PDF here, or you can just do like everyone else and read the main bullet points. For their lead-in, the Nielsen folks offer a nice reassuring observation:While the weak economy has had an effect on many forms of entertainment, video games have shown an amazing resilience, with sales of both gaming consoles and games continuing to show healthy growth.
And now on to the harder data.More sophisticated consoles such as the PlayStation 3 and Xbox 360 attract the more engaged console users, who are less likely to be watching television in Prime Time than users of other consoles.
Man, what a bunch of losers. So into videogames they can't even get around to watching TV.The PlayStation 2, while still leading all other consoles in total minutes of usage, continues to have the highest downward trending rate of usage. Trending data suggests
It's about time.
by the end of 2009, the PlayStation 2 will no longer be the most used console in the United States. Females 25 years of age and older make up the largest block of PC game players accounting for 46.2 percent of all players and 54.6 percent of all game play minutes in December 2008.
Wait, what? Read on...The most played games on the PC are card games from Microsoft, with the most played game being Solitaire with over 17 million players for the month of December 2008.
Ah, I see. Now that last bullet point makes a bit more sense. Oh, and read on.
Females 55+ over index in terms of their PC game play versus all other demographic groups.
Thanks, Mom, for skewing the results. Now would you play something else already? Solitaire is supposed to be just a starting point.
