I am absolutely nonplussed -- in a good way, I think -- by the news that Warner Brothers is using cats to advertise FEAR 2 in London.

Explaining the campaign, a spokesperson for Warner Bros said that 'every day people are bombarded with so many advertising messages that it can be easy to miss them. With our research telling us that Brits are actively looking out for signs of bad luck this Friday, it makes perfect sense to try and capture their attention that way.'