

At the end of the hugely dumb techo-thriller Eagle Eye, Shia LaBeouf and Michelle Monaghan have been through a lot together. So he shows up to her son's birthday party to bring the boy a present. It's a copy of Rock Band. The name of the game is said at least three times and a gaggle of about a half dozen children get all excited about it before retreating with it into another room. The message? At the end of a harrowing ordeal in which you save the United States government from being subverted by a rogue AI, Rock Band is the perfect way to get the kids out of the room so you can enjoy a quiet romantic moment. You don't even have to get them the sequel. The first Rock Band will do fine.
Eagle Eye is a Dreamworks movie produced by Steven Spielberg. Rock Band is published by EA, who also publishes Boom Blox, which features Steven Spielberg's name. The EA/Dreamworks/Spielberg connection runs long and deep, so there's probably no chance this end-of-movie product placement was going to be a reference to a non-EA game, and certainly not to a Guitar Hero game.