Here's a small excerpt from a nicely weird Capcom press release, minus about a hundred "It came from Kijujus".

It came from Kijuju. It came from Kijuju. It came from Kijuju. It came from Kijuju. It came from Kijuju. It came from Kijuju. It came from Kijuju. It came from Kijuju. www.residentevil.com/kijuju It came from Kijuju. It came from Kijuju. It came from Kijuju. It came from Kijuju. It came from Kijuju. It came from Kijuju. It came from Kijuju. It came from Kijuju. It came from Kijuju.

The linked site has a video in which a live action Chris Redfield, who can't be bothered to shave to receive a medal, flubs his press conference. Nice going, Chris. It also seems to be based on the classic definition of a viral video: share it five times to unlock exclusive content. You have to register for Capcom Unity (sounds ominous...) and presumably turn over five emails to be spammed, at which point you can see some exclusive screnshots, read an exclusive Q&A, and mess around with some sort of exclusive video mixer. However, being able to sleep at night with what you've done isn't part of the deal.