No sooner do I make what I thought was a trenchant point about how Nintendo is uniquely sensitive to female gamers with their branded breast cancer awareness DS than Electronic Arts makes me look like a total tool.

Madden NFL 09 Pink features limited edition packaging displaying a pink ribbon—the international symbol of breast cancer awareness. Proceeds from Madden NFL 09 Pink will contribute to a donation to the Deanna Favre HOPE Foundation on behalf of EA SPORTS™ and Target, the exclusive retailer of the title.

To be fair, if I didn't get the press release, I would have assumed Madden NFL 09 Pink was a joke. But the Foundation's namesake, breast cancer survivor Deanna Favre, is the wife of Brett Favre, who I'm told plays football or something. The limited edition copies of Madden are only available at Target.