G4 has figured out the best way to harness the energy of Will Wright. Besides getting him to make a game, of course, which Electronic Arts has already figured out. Instead, G4 has set up a camera in front of him and told him to talk about whatever he wants. They've then taken an interesting minute at a time and made short clips called "The Will Wright Minute". The great thing about these is that Will Wright's off-the-cuff observations are more than interesting enough to make up for the silly animation and the Spore and G4 promos that technically make these "The Will Wright Minute and a Half".

They're like Zero Punctuation, but with punctuation. And Will Wright. And American. And without cynicism, sneering, or sarcasm. And not about games. Okay, they're nothing like Zero Punctuation, but that's pretty much the touchstone these days for gamers watching internet videos. Here they are: Minute one. Minute two. Minute three.